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Portfolio

Social Media Management

A strong social media presence is key to building and maintaining a dedicated fan base. I develop customized content calendars, manage engagement, and create platform-specific strategies that amplify a creator's voice. From viral marketing campaigns to community-driven engagement, I ensure that every post, reel, and tweet aligns with the brand and vision.

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Merchandise & Branding Concepts

Strong branding goes beyond just visuals—it’s about creating a lasting connection between a creator and their audience. From developing cohesive brand identities to designing merchandise and promotional strategies, I craft concepts that resonate. Whether it’s an album era, tour campaign, product launch, or personal brand refresh, I provide detailed proposals that bring creative visions to life. My approach ensures that every element—from aesthetic direction to fan engagement—feels authentic, strategic, and impactful.

Content Creation & Digital Storytelling

Storytelling is at the heart of every great brand. Through curated visuals, compelling copy, and immersive digital experiences, I bring a story to life. Whether it’s crafting engaging blog posts, producing high-quality videos, or developing interactive fan content, my approach ensures that every piece connects with the audience in a meaningful way.

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News & Public Relations 

Effective public relations is about telling the right story to the right audience. I craft press releases, pitch to media outlets, and secure strategic coverage to elevate an artist’s presence. Whether it’s announcing a new project, handling crisis communication, or positioning an artist within the industry, my PR strategies build credibility and engagement.

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Tour & Event Content Creation

A live performance is more than just a show—it’s an experience that deserves to be captured and shared. I create engaging visual content for tours and events, from behind-the-scenes footage to real-time social media updates. Whether it’s producing high-energy recap videos, capturing dynamic stage moments, or creating fan-driven content, my work ensures every event leaves a lasting impact.

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Legal & Media Strategy 

In an industry where creativity meets business, having a strong legal and media strategy is essential. With a pending law degree and a background in media, I help artists, creators, influencers, and more navigate branding rights, copyright registration, content ownership, and media agreements while ensuring their work is protected. From consulting on intellectual property matters to crafting media-friendly contracts, I provide strategic guidance that merges creativity with legal awareness.

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​I have a range of legal documents and materials available upon request. If you’re interested in reviewing specific work, please reach out, and I’d be happy to provide them.

© 2023 by Kennedy McKinney. All rights reserved.

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