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Tour and Concert Creation

The examples below offer a glimpse into the dynamic services I provide when working with artists to create engaging tour content and digital campaigns. Beyond capturing compelling visuals and enhancing fan engagement, I specialize in:

  • Shooting, editing, and producing high-quality tour content

  • Capturing behind-the-scenes moments and live performances

  • Managing on-site content creation and real-time social media updates

  • Creating and executing digital storytelling strategies

  • Directing and coordinating concert-day media coverage

  • Designing moodboards and shot lists for tour visuals

  • Engaging fans through interactive and immersive content

  • Reporting on social media trends and audience reactions

 

From behind-the-scenes storytelling to real-time digital engagement, I ensure that every tour moment is documented and leveraged to amplify an artist’s brand and connection with fans.

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Concert to Campaign:

Turning Live Moments into Lasting Impact

This short-form video is designed for Instagram Stories, TikTok, and Reels, offering a quick but impactful transition from concert footage to album promo. A longer version of this concept can be created for YouTube, IGTV, or other long-form platforms, customized to fit the artist’s unique vision and rollout strategy. By capturing the energy of a live performance and seamlessly integrating promotional content, I craft engaging visuals that keep fans excited and connected throughout an album’s release cycle.

© 2023 by Kennedy McKinney. All rights reserved.

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