Social Media Management
Successful social media management goes beyond posting content—it’s about strategy, consistency, and audience engagement. I specialize in developing and executing data-driven social media plans that build brand awareness, foster community, and drive engagement.
This section highlights my work in:
✔ Content Scheduling & Planning – Creating structured calendars for campaigns, product launches, and artist rollouts
✔ Platform-Specific Strategies – Optimizing content for Instagram, TikTok, X (Twitter), Facebook, and YouTube to maximize visibility
✔ Audience Growth & Engagement – Managing fan interactions, influencer collaborations, and community-building efforts
✔ Analytics & Performance Tracking – Monitoring engagement, reach, and trends to refine and enhance content strategies
✔ Crisis & Reputation Management – Maintaining brand image and handling audience feedback in real-time
From music releases to brand campaigns, my management approach ensures content is not only seen but strategically positioned for impact. Each example here demonstrates how I create and maintain a cohesive, high-performing digital presence.
Social Media Analytics Report
Understanding the impact of a campaign is just as important as creating it. This social media analytics report is a mock example showcasing my ability to track key performance metrics, analyze audience engagement, and provide data-driven insights. From tracking post reach and engagement rates to identifying trends and areas for improvement, I tailor reports to suit any brand’s needs. Whether it’s evaluating a music rollout, influencer collaboration, or ongoing brand strategy, I can create customized analytics reports to measure success and optimize future campaigns.
Campaign Strategy Deck
This campaign strategy deck outlines the marketing plan for Youngblood by 5 Seconds of Summer, focusing on branding, audience engagement, key messaging, and rollout execution. Designed to capture the album’s bold, rebellious energy, this strategy ensures a cohesive and impactful release across digital platforms, social media, and merchandise. By leveraging fan-driven content, strategic partnerships, and immersive visuals, this campaign maximizes reach and strengthens the band's connection with their audience.
While this is just one example, I have the skills to create tailored strategies for various artists, genres, and entertainment projects. Whether it’s a single, album, tour, or brand partnership, I can craft customized campaigns that align with an artist’s vision and audience engagement goals.
Content Calendar
This is a minimal content calendar designed to strategically build excitement, engage fans, and maximize streams for a new single release. The calendar includes a four-week rollout plan with key content ideas for platforms like Instagram, TikTok, X (Twitter), YouTube, and Facebook to ensure consistent promotion before, during, and after the song drops.
While this calendar focuses on essential content strategies, I can customize and expand the plan to include additional platforms like Threads, Discord, Pinterest, LinkedIn, Snapchat, and email marketing, depending on the artist’s goals and audience. I can also tailor strategies to match a specific genre, brand aesthetic, or campaign vision.
By combining organic engagement, viral trends, and strategic storytelling, this plan ensures that the single gains maximum visibility and audience connection. Let’s build a campaign that makes an impact!
