Merchandise & Branding Portfolio
Bringing an artist’s brand to life goes beyond the music—it’s about creating a visual identity and fan experience that feels authentic, memorable, and marketable. From album rollouts to tour merchandise, I develop strategic branding concepts that connect with audiences and drive engagement. Whether it’s crafting a full album aesthetic, designing exclusive merch drops, or curating brand partnerships, my work ensures a cohesive and impactful presence across all platforms.
Explore the examples below to see how I translate creative vision into tangible branding and merchandise strategies. These are just a few possibilities—each project is tailored to the artist’s unique identity and fanbase.
Album Branding
This proposal provides just a glimpse into the types of services I offer when consulting with an artist on an album concept. In addition to crafting compelling album rollouts and media strategies, as demonstrated below, I can:
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Lead client meetings and provide creative direction
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Analyze data and fan engagement metrics
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Edit content and write press releases
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Capture and curate content for campaigns
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Send press pitches and secure media placements
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Design moodboards and strategy plans
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Create content calendars and manage shoot days
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Shoot, edit, and produce visual content
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Report on trends and provide insights into fan behavior
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Develop rollout plans and influencer campaigns
